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So common was this initial question of disbelief that it has become the inspiration for our brand. At She Fishes we have embraced this question, and run with it.

Our brand is about challenging stereotypes, capturing the moment, fishing hard and having fun. We’re about fishing new locations, discovering new techniques and showing that the fishing lifestyle can be enjoyed by people of all experience levels, male and female, young and old.

As the direction of the sport of fishing changes, our goal is to increase awareness of the benefits that fishing brings to both individuals and communities, to promote sustainable fishing and to bring our passion for the fishing experience to the world through visual and written media.


Chloe Laurence

Chloe Laurence is one of Australia’s best known female fishing personalities and is heavily involved in the community in promoting women and children’s fishing.

Chloe is a regular contributor to some of Australia’s leading fishing publications and has graced the front cover of numerous magazines. Together with her husband Tom she has quickly built a reputation within the Australian fishing industry working with leading brands including Shimano, Simrad, Mercury Marine and Haines Hunter.

Chloe has a strong passion for all types of fishing with a focus on inshore sports fishing for snapper, kingfish and jewfish and game fishing for marlin, tuna and swordfish. She is an active member of Ulladulla Fishing Club and has an impressive list of game fishing tournament wins as well as several World, Australian and NSW records to her name.

Chloe’s other passion in life is her family and friends and she takes every opportunity when she’s not out on the water to spend time with them.

Tom Laurence

Fishing has long been a part of Tom’s life and developed from his father’s love for the sport. He still has fond memories of his earliest fishing experiences catching bream and whiting from the beach on the North Coast of NSW.


Before moving to Sydney in 1999, Tom lived and fished in many diverse locations including Zimbabwe in Africa and Darwin in Australia’s Northern Territory.

Tom loves fishing new locations and chasing big fish on light tackle. If he had to choose his favourite techniques, it would be light tackle marlin fishing or catching snapper on soft plastics.

When he is not fishing, Tom is a qualified chartered accountant and works as a Tax Director for one of the world’s largest engineering businesses.


Tomahawk is a Haines Hunter 675 Offshore powered by a 300HP Mercury Verado Four Stroke.

It is loaded with the latest and greatest Simrad electronics and being trailerable gives Tom and Chloe the flexibility to tow it up and down the East Coast of Australia chasing that next adrenaline rush and big fish encounter.


Pictures of the build process for this fishing weapon can be found in the gallery.


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